Sales funnel is a tool for optimizing sales.
Internet marketing (IM) uses the innovative method of attracting customers in
simple way by alluring them with a irresistible offer, often free to make them
fall in the sales funnel.
It is a sales technique like offering a gift when you buy a product.
A push to make an urge in the hunter is a necessity.
Perhaps all human beings on earth fall prey to offers, gifts, play,
music, games, thrills, gossips and stuff like that. Each individual
taste vary but there is lot of common interest that you can find.
Getting something free make people happy irrespective of the fact that
paid things are far better. I don’t deny that there is a good section
of reserved people who doesn’t look at free offers and ignore the offer.
They are really losing what the free takers do gain.
The secret behind free offer grabbing is not that the person wants to
have everything free. He or she in turn wants to find out the cream in
the stuff the person is offering. If there is something in the free
offer that is of worth, he doenot mind paying for a worthwhile product.
The intention of the internet marketer is nothing but the same.
The internet marketer leads the customer to different stages of offer
almost like that in the brick and mortar business.
When a customer is not finding what exactly he is looking for different
products of the same category are offered to the customer and that too
at different price ranges from higher price to lower price.
The customer can pick up any of the products.
The method of attracting customers to what the owner has to offer is
the sales funnel and the sales funnel directly takes the customer
direct to where the seller wants to.
Even when he just get out of the site, he is offered something irresistible
and the customer ultimately buy something. Even if he is not, he is given
an e-book or some free training by which he feels happy to have been there.
If information is what the customer is looking for, well it is up to the
customer what kind of information suits him best.
Here is a video by Kevin, a successful internet marketer on how to set
the sales funnel:
When you ask for an Optin it is decent to give something free in return.
The optin asks the customer his name and email id and it does need the
creation of a trust. The free offer do give this trust.
In the next posting I shall be giving more on the optin and how to make an
optin page very easy for your internet marketing (IM) efforts.
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